A 'making of' video created for the use in the Anchor milk advert(s), showing each of the steps that led to the final product before being placed in context for the advert.
This looks really good because the feel of the video is minimalist and the copy is very subtle and unobtrusive. The animators have realised the video will be viewed close to a monitor and as such not made the copy massive. The transitions of the text and between each of the stages is also very subtle with wipes and transitions. The texture and movement of the milk and the glass also looks very good.
