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| (L-R) Coca-Cola Zero, Mountain Dew, Fanta, Pepsi |
I found this interesting because I felt that all the brands worked well despite their reduced visibility, even though the author of the project thought some didn't really work on such a high scale, however I'm not sure if this is from an aesthetic viewpoint or a brand recognition viewpoint because I feel like I am able to recognize a lot of brands, especially in the food and drink industry.
I think this idea could be a great idea for a limited edition collectors range where there is 6 or 9 cans of the same product that when arranged properly reveal the full logo in proper scale. Or this could be a way that the brand goes about marketing/branding itself in established markets, but this could be very confusing if a brand was trying to establish itself in a new market, as it won't have the brand recognition that is required to start cropping out more than half of the logo.
The original creator built the project on the concept of how much branding could a company crop out whilst retaining its integrity and comprehension whilst boosting the products aesthetic value.
Ewan Yap, the original author, ends on a point, do companys have the balls to crop out so much of their logos in order to produce something that looks much better than their current products.
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| A&W Root Beer, 7Up, Sprite, Guiness |
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| Dr Pepper, Carlsberg, Tiger Beer, Heineken |
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| Gatorade, Popcari Sweat, Red Bull, Coca-Cola |
